The cloud solution for Groups & Events management
Your enquiries, proposals and events. Everything comes together in Backyou, with Alora, the AI that helps your teams move forward.
Alora, built-in AI for Backyou
Your groups and events, in one place.
AloraAlora analysed your email
Workflow illustration · fictional data
Already part of everyday life at over 2,000 properties across Europe.
ALORA · ARTIFICIAL INTELLIGENCE
Your new ally
has a name. Alora.
AI that works where you work. It analyses emails, qualifies enquiries and helps you focus your energy on the right opportunities.
✉ From: Camille Martin · Atelier Horizon
Team meeting · 24 people
Hello, we are looking for a hotel for our team meeting from 12 to 14 November, with 24 rooms, a meeting room and lunches. Could you send us a proposal?
Contact recognised · Atelier Horizon
Alora identifiedFrom email to opportunity, without rekeying
- Email received
The enquiry arrives in your inbox.
- Client detected
The contact and their company are recognised.
- Enquiry created
Dates, attendees and services are structured.
- Priority identified
Scoring helps organise your follow-up.
Atelier Horizon
4.6/ 5New leadAlora’s analysis, inside your file
This enquiry shows good revenue potential. Availability allows you to accommodate the group on the requested dates. Among the other files for this period, no identified competing enquiry justifies holding this capacity. Preparing a quote looks worthwhile, taking into account the expected revenue from rooms, the meeting space and catering.
- Availability4.5
- Revenue potential4.8
- Other enquiries3.8
- Stay dates4.3
- Services4.6
Fictional example · illustrative axes and values
AI Copilot
Your assistant for everyday tasks
I found 3 enquiries with no activity in the last 15 days. I’m preparing a follow-up reminder for each:
Reminder preview
- Taskassigned to Alex Martinlinked to Atelier HorizonTomorrow
Contact the client again
- Taskassigned to Alex Martinlinked to Maison StudioTomorrow
Contact the client again
- Taskassigned to Alex Martinlinked to Collectif NordTomorrow
Contact the client again
Reminders ready to create · awaiting confirmation
AI Email Agent analyses the email, identifies the client and turns the information into a structured enquiry in Backyou.
Workflow illustration · fictional data
ONE JOURNEY. ONE PLATFORM.
From the first enquiry
to the final detail.
Sales and operations share the same file. Stay connected at every step.
01
Capture & qualify
Centralise website and email enquiries. Alora helps you identify priorities.
02
Propose & sign
Build proposals, track enquiries and simplify signing with the right plan.
03
Plan & coordinate
Access room calendars and event function sheets to prepare every event.
04
Invoice & monitor
Track payments, invoicing and sales activity from your files.
DIFFERENT PROPERTIES, SHARED AMBITIONS
Your property. Your groups. Your way of working.
A seminar to organise, a group to welcome, several hotels to coordinate: find the use cases that reflect your daily work. Backyou brings your teams together around the same booking file.
Independent & conference hotels
Turn each enquiry into a well-prepared event.
Rooms, meeting spaces and catering: build a complete proposal and keep track of conversations, options and follow-ups. Your teams have the information they need at every step.
Residential seminars · Day meetings · Leisure groups
One file, every service
Proposal sent
Atelier Horizon seminar
24 attendees
24 rooms
1 meeting room
Prepare the client follow-up
Hotel groups & chains
A shared view, from head office to every hotel.
With Central Desk, receive and distribute enquiries across your properties. Each team manages its files while head office keeps an overview of commercial activity.
Multi-hotel enquiries · Central reservations · Consolidated overview
One file, every service
Enquiry distributed
Maison Studio convention
3 hotels contacted
80 attendees
2 nights
Coordinate the hotels’ responses
Hostels
Keep every group stay well organised.
School trips, associations and sports teams: bring group requirements and conversations with the organiser together. From proposal to arrival, everyone knows where the file stands.
School groups · Associations · Sports clubs
One file, every service
Option pending
Collectif Nord stay
32 guests
3 nights
Breakfast
Confirm the group’s requirements
Campsites & outdoor accommodation
Prepare group stays with everything in one place.
Combine accommodation, meals and services in one proposal. Keep track of seasonal enquiries and follow-ups so your teams can prepare each group’s arrival.
Company groups · Sports trips · Associations
One file, every service
Proposal sent
Club Aventure weekend
12 accommodation units
40 guests
2 nights
Follow up with the organiser
Holiday villages & tourist residences
Simplify bookings that bring several services together.
Full-board stays, seminars and conferences: prepare your offers and share the booking information. Accommodation and services stay together for easier follow-up.
Full board · Conferences · Group stays
One file, every service
Option pending
Association Rivages gathering
60 guests
4 nights
Full board
Confirm the stay programme
Event & reception venues
Keep track, from the first enquiry to the big day.
Private events, weddings and receptions: prepare quotes, check the room calendar and share function sheets. Your teams have the same information to organise the event.
Weddings · Private hire · Receptions
One file, every service
Confirmed
Maison Azur reception
90 guests
1 private venue
Dinner & reception
Finalise the function sheet
STARTER · EXPERT · PREMIUM
A Backyou plan
for every property.
Three plans. Pricing tailored to your room count, meeting space and hotel category.
Starter
The essentials, together.
Request a quote
Based on your property
- Proposals and enquiry management
- Room calendar and function sheets
- Client database and statistics
Expert
More connections. More momentum.
Request a quote
Based on your property
- Everything in Starter
- Alora: incoming email analysis
- Online signing and integrations*
Premium
Built for your sales ambitions.
Request a quote
Based on your property
- Everything in Expert
- CRM Pro and automations
- Alora: scoring and copilot
* Subject to available integrations. Explore Alora on its dedicated page.
Customer testimonials
+10% more bookings
Thanks to its early marketing and Backyou, Jo&Joe was able to sell hundreds of overnight stays before it opened.
Etienne Matichard
JO&JOE · Director of Sales and Distribution
0 paper100% digitalized
We are very happy to have implemented the Backyou tool for our 27 hotels and residences, it allows us to digitalise 100% of the process and save 30% on administration. For me, Backyou is the best compromise between efficiency and ease of use.
Lionel Maurin
Mona Lisa · Director of Sales
Ease of use and traceability
My team and I have been using the Backyou tool for 4 months and have benefited from the regular additions of new features. We particularly appreciate the ease of tracking files and the ability to access them remotely.
Kyriad Hotel Manager
Kyriad Bourgoin Jallieu · Bourgoin Jallieu
Integrated with MEWS
Backyou is a complete group management tool that our teams have been waiting for! Integrated with MEWS, it saves us precious time and ensures the delivery of quality proposals and better performance monitoring.
People Hostel
The People Hostel · Sales & Distribution Manager
Facilitates a multitude of actions
All our staff have been able to discover this tool and assimilate it perfectly into their daily work. Backyou has facilitated a multitude of actions such as: quotations, pro forma invoices, packaging settings or other service creations, e-mail exchanges, file monitoring and turnover analysis.
Sandrine Rocha
Oceania Hotels · Executive assistant
Simplified but detailed quotation
Very good visual rendering for customers, nice layout, simplified but detailed and coherent quote for the customer, practical for recording down payments.
Dominique ROUSSEL
Cap Hornu · Sales representative
Easy to use and highly intuitive
Backyou is extremely easy to use and very intuitive, because I find the answers to my questions myself without any additional training. Your reminder system is top notch, I can easily track my offers on the 3 Nomads.
Veronique Dufour
Nomad Hotels · Manager
BACKYOU BY SEPTEO
Your next event starts here.
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